As you can see, every message is tagged by a colored bar. The color of the bar indicates whether the message is rated as being extremely positive (dark green), positive (light green), neutral (yellow), negative (orange) or extremely negative (red) about your brand. Hence a quick overview of the list gives you insights into the general tone-of-voice of the messages.
From within the news update you can follow aÂ link to the onlineÂ Portal. This is where all the data about your brands mentions in the media are being collected in real-time. An impression of the portal can be found below.
Inside the onlineÂ Portal you can set up appropriate filters for your search query, such as keywords, period of time and tone of voice. You can also include or exclude certain types of sources. With the appropriateÂ filters set up, the Portal givesÂ youÂ insights in your mediapresenceÂ over a desiredÂ period of time. Not only does the Portal display your overall media mentions, you can also choose to view different subjects. For example; what keywords are associated with your brand? In which sourcesÂ is your brand mentioned most frequently? Â You can choose from a number of graphs, which are shown below.